Project Info
Project Description
Client Overview:
Kyoto Scratch Kitchen is a vibrant, modern restaurant blending Asian-based cuisine with American classics. The menu, crafted by renowned Chef Duy Pham, features dishes ranging from ramen, pot stickers, and stir fry to elevated wings, burgers, and chicken sandwiches. Their vision is to deliver a bold dining experience that bridges tradition with modern creativity, appealing to both adventurous food lovers and those seeking comforting, elevated favorites.
Objective:
Kyoto Scratch Kitchen sought to establish a strong visual identity across digital channels that matched the quality and innovation of its cuisine. The goal was to create a photography and video library that could be leveraged across:
- Restaurant website
- Social media campaigns (Instagram, TikTok, Facebook)
- Digital advertising and promotions
- Press and PR features
Luxpiration was tasked with capturing not only the artistry of the dishes, but also the ambiance and experience of dining at Kyoto Scratch Kitchen.
Strategy & Approach:
- Creative Direction & Storyboarding
Collaborated with Chef Duy Pham to highlight the modern-meets-traditional culinary concept.
Developed a visual narrative focusing on elevated plating, dynamic textures, and lifestyle moments. - Food Photography & Styling
Conducted styled shoots of signature dishes, including ramen, wings, pot stickers, burgers, and stir fry.
Focused on lighting, angles, and color balance to showcase freshness and craftsmanship. - Video Production
Produced short-form social media clips highlighting kitchen action, plating sequences, and guest experiences.
Created cinematic hero reels for website banners and ads. - Lifestyle Integration
Captured dining moments, bar energy, and team culture, ensuring Kyoto Scratch Kitchen was positioned as more than just a restaurant — but as a modern culinary destination.
Results:
Increased Engagement: Kyoto Scratch Kitchen saw a measurable boost in social media engagement and follower growth following the campaign launch.
Brand Consistency: A cohesive visual language was established across all platforms, elevating the restaurant’s brand identity.
Content Longevity: The versatile photo and video assets provided Kyoto with a sustainable library of content to fuel ongoing marketing initiatives.
