Photography and video content for the William Grant & Sons Portfolio. Our goal was to tap into WG&S’ current audience as a parent company and expand their reach to a new demographic starting with that of their core brands. (With Semi-decent Creative)
William Grant & Sons is an independent, family-owned Scottish company that distills Scotch whisky and other selected categories of spirits. It was established in 1887 by William Grant, and is now run by the descendants of the founder. It is the largest of the handful of Scotch whisky distillers remaining in family ownership. “William Grant & Sons” is often abbreviated to “W. Grant & Sons” or just “Grant’s”, after their blended whisky of the same name.
The company is the third largest producer of Scotch whisky (8% market share) shipping about 7.6 million cases per year, with brands including Glenfiddich and Balvenie. The first and second largest, respectively, are Diageo, and Pernod Ricard. The company is registered at The Glenfiddich distillery in Dufftown. The main operational headquarters are located at Strathclyde Business Park, North Lanarkshire. Sales and marketing headquarters are in Richmond, London. The company is a member of the Scotch Whisky Association.
The master blender of Grant’s is Brian Kinsman, who succeeded David Stewart who had been in his post for 47 years, the longest serving master blender with one distiller in the industry.