Project Info
Project Description
Potatoes USA came to us seeking video production to tell the story of and describe the benefits of potatoes grown in the USA as opposed to elsewhere. We told that story through the world’s favorite side dish… fries!
As the marketing organization for the 2,500 potato farming families operating in the United States, Potatoes USA provides a culinary potato inspiration to key audiences, as well as useful tools, education, and support. Through effective market-driven strategies that focus on the greatest opportunities, Potatoes USA is proving that, no matter where the customer lives, U.S. potatoes offer a world of possibilities.
Potatoes USA was established in 1971 by a group of potato farmers to promote the benefits of eating potatoes. Today, as the largest vegetable commodity board, they are proud to be recognized as an innovator in the produce industry.